FRACTIONAL CMO / STRATEGIC MARKETING ADVISOR
I find the revenue opportunities others miss.
I step into established businesses to uncover what’s driving sales, identify where revenue is being left behind, and lead the marketing strategy to capitalize on it.
SELECTED CLIENT RESULTS
42× ROAS
HEALTH + WELLNESS COACHINGStrategic messaging + creative direction.
Open the case →
0.85% → 3.16%
B2B SAASlDemo-page messaging + conversion experience.
Open the case →
10–15% → 40–45%
COACHING + ONLINE EDUCATIONWebinar messaging + conversion strategy.
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Selected past client results. Outcomes vary by business and scope.l
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Established businesses with marketing already happening and a goal to grow. You may need stronger results from that marketing, a plan for your next stage, or someone to take marketing leadership off your plate.
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As your fractional CMO, I lead the marketing direction, set priorities, and guide the team. As your advisor, I help you make strategic decisions while you and your team retain leadership and implementation ownership.
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Yes. I can work with your employees, freelancers, and agency partners. We establish the direction, clarify priorities, and connect the work to the same business goals. We define who handles execution before we begin.
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No. I look across the customer journey. The right move might be improving a sales page, following up with leads, strengthening an offer, adding a campaign or channel, or creating a reason for customers to buy again.
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Yes. The diagnosis and strategy that underpin my ongoing work are also available as a focused engagement. You get an assessment of your marketing, the highest-impact opportunities, and a plan your team can act on.
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We talk about your business goals, what your marketing looks like now, and where you want help. You can ask questions about how I work, and we decide whether there’s a fit.
THE QUESTION THAT DRIVES MY WORK
What’s your
fastest path
to cash?
Before I recommend another campaign, channel, or hire, I want to understand how your business makes money.
What are people buying? Why do they choose you? Where do they hesitate? What happens after the first sale?
The next move might be a stronger offer, a better sales page, or following up with people who already showed interest. It might be a new campaign, channel, or way to bring customers back.
We look at both: what can produce revenue sooner and what needs building for the growth you want next.
Because the revenue you generate today helps fund what you’re building for tomorrow.
06 / WORK TOGETHER
The right level of leadership for what’s next.
Every engagement starts with understanding the business, finding the revenue opportunities, and setting the priorities. Hire me to lead the marketing, advise your team, or build a standalone strategy.
Fractional CMO
01 / MARKETING LEADERSHIP
I lead the marketing direction, guide the team, make the strategic calls, and keep the work connected to your business goals.
Strategic Advisory
02 / STRATEGIC PARTNER
You and your team have an experienced marketing advisor to work through priorities, investment decisions, campaigns, and what to do next.
Standalone Marketing Strategy
03 / A FOCUSED PLAN
The diagnosis and strategy I bring to every engagement, available on their own. Get an assessment of your marketing, the highest-impact opportunities, and a plan your team can act on.
SELECTED RESULTS
Strategy that moves
the numbers.
B2B SaaS
0.85% → 3.16%
Clearer messaging and page flow helped nearly quadruple demo-page conversion.
Health + Wellness
42× ROAS
Strategic messaging, creative direction, and landing-page optimization supported a campaign that generated a 42× return on ad spend.
E-commerce
$485,988
Marketing strategy and website messaging for a new brand that generated nearly half a million dollars in revenue in less than one year, without paid advertising.
Selected past client results. Outcomes vary by business and scope.
SELECTED BRANDS I’VE SUPPORTED
07 / BEFORE WE TALK
A few things you might be wondering.
Who do you work with?
Established businesses with marketing already happening and a goal to grow. You may need stronger results from that marketing, a plan for your next stage, or someone to take marketing leadership off your plate.
What’s the difference between a fractional CMO and a marketing advisor?
As your fractional CMO, I lead the marketing direction, set priorities, and guide the team. As your advisor, I help you make strategic decisions while you and your team retain leadership and implementation ownership.
Can you work with our existing team or agency?
Yes. I can work with your employees, freelancers, and agency partners. We establish the direction, clarify priorities, and connect the work to the same business goals. We define who handles execution before we begin.
Do you only improve the marketing we already have?
No. I look across the customer journey. The right move might be improving a sales page, following up with leads, strengthening an offer, adding a campaign or channel, or creating a reason for customers to buy again.
Can we hire you for a standalone strategy?
Yes. The diagnosis and strategy that underpin my ongoing work are also available as a focused engagement. You get an assessment of your marketing, the highest-impact opportunities, and a plan your team can act on.
What happens on the first call?
We talk about your business goals, what your marketing looks like now, and where you want help. You can ask questions about how I work, and we decide whether there’s a fit.
READY TO HAND OVER THE STRATEGY?
You’ve taken the business this far.
Let’s see where it can go next.
Bring experienced marketing leadership into your business to uncover new revenue opportunities, strengthen what’s working, and build the strategy for your next stage of growth.
You run the business. I’ll lead the marketing.
Your team can do the work. I set the direction and decide which campaigns deserve their time.
Your team has a strategy and knows what to run next.
I set the marketing strategy, decide which campaigns are worth pursuing, and give your team a clear brief. I stay close to the results so I can guide what we do next.
THE QUESTION THAT DRIVES MY WORK
WHAT'S YOUR
FASTEST PATH
TO CASH?
Where could we generate more cash sooner? And what do we need to build so growth can keep going?
I look at your offers, existing customers, messaging, conversion, and what happens between someone showing interest and actually buying. That helps me decide where to focus now and what deserves sustained investment.
THE STRATEGY IN PRACTICE
Where I look first.
Select an opportunity to see what I investigate.
Find the opportunities already within reach.
Look at existing demand, past leads, current offers, and the shortest credible route from interest to a sale.
Want to see where your marketing could be doing more? Take the free mini audit →
THE ONE-CHANGE EXPERIMENT
Same traffic. More leads.
Pick a real client example. Move the slider to see what a higher conversion rate could do with the same traffic.
Documented registration rates: approximately 10–15% before and 40–45% after. Illustration uses 10% and 40%.
Estimates use actual client conversion rates and hypothetical traffic. Counts are rounded. Past performance does not guarantee future results.
More opportunities. Without adding traffic.
Before I recommend spending more on traffic, I look at what happens once people land on the page.
That's one opportunity. Imagine what we might uncover in your business.
Let's Find Your OpportunityTHE CASE FILES.
Real businesses. Strategic contributions. Measurable results.
Choose a folder, then open the case notes.
The Conversion Opportunity
The demo page wasn’t converting as effectively as it could. My contribution focused on messaging, the value proposition, and the conversion experience.
Situation: The demo page wasn’t converting as effectively as it could.
The opportunity: Make the value of booking a demo clearer on the page.
The strategic move: I improved the messaging, clarified the value proposition, and strengthened the page’s conversion experience.
Outcome: Demo page conversion increased from 0.85% to 3.16%.
Expertise:
Selected past client results. Vanessa’s contribution is described above; this does not imply sole responsibility for the project or outcome.
Ways to work together
Fractional CMO
For established businesses ready to hand over strategic marketing leadership.
I step in to evaluate performance, identify revenue opportunities, establish priorities, build and lead the marketing roadmap, and provide strategic direction to the people responsible for execution.
Strategic Marketing Advisory
For founders and leadership teams who want an experienced strategic partner to evaluate opportunities, challenge assumptions, and guide important marketing decisions while they retain ownership of execution.
Marketing Audit & Growth Strategy
A focused engagement to investigate what’s working, where potential revenue opportunities exist, and which strategic priorities deserve attention first.
Not sure which is right for you? Click here
01 / MARKETING LEADERSHIP
Marketing shouldn’t be another job for the CEO.
You have people doing the work. Campaigns running. Ideas on the table.
But the team still needs you to decide what comes first, where the budget goes, and what marketing should do next.
That’s the part I can take off your plate.
MY APPROACH
Get inside the business. Then make the call.
01 Investigate
I dig into your goals, offers, customers, marketing, and numbers. I talk with the people doing the work and look at what’s happening beyond the reports.
02 Identify
We pinpoint what deserves attention. That includes what’s underperforming, what’s already working, and opportunities you haven’t pursued.
03 Strategize
I turn those findings into priorities your team can work from: what we’re doing, why it matters, who owns it, and how we’ll assess it.
04 Lead
I guide decisions, review the work and results, and adjust the plan as we learn. The level of involvement depends on how we work together.
05 / MEET VANESSA
I want to know why.
Then I make the call.
I’m Vanessa Wilde, a fractional CMO and strategic marketing advisor. I’ve spent more than a decade working in digital marketing, from writing copy and sharpening messaging to directing creative and leading strategy. I can zoom out and see how the whole customer journey fits together, then zoom in on the page, message, or sales handoff that might be costing you buyers.
Before I recommend a campaign or platform, I want to know what’s driving sales today, what customers need to hear before they buy, and what your team can realistically take on. Then I’ll tell you where I’d put the budget, what I’d tackle first, and why.