Fractional CMO | Marketing Strategy Advisor | Growth Strategy
FindING the sales opportunities hiding in your marketing.
Marketing strategy, strategic advisory, and Fractional CMO leadership built around identifying the highest-impact opportunities and creating the strategy to turn them into measurable growth.
MARKETING LEADERSHIP • LEAD GEN STRATEGY • LAUNCH STRATEGY • CUSTOMER JOURNEY • SALES GROWTH • MESSAGING THAT MOVES BUYERS •
MARKETING LEADERSHIP • LEAD GEN STRATEGY • LAUNCH STRATEGY • CUSTOMER JOURNEY • SALES GROWTH • MESSAGING THAT MOVES BUYERS •
BRANDS I’VE SUPPORTED
The hardest part isn't deciding what you could do.
It's knowing what you should do.
THE NEXT MOVE
Whether your business is growing, plateauing, or changing, you're constantly faced with new ideas, opportunities, and advice. The challenge isn't finding more to do. It's knowing what will make the biggest difference.
01 | Understand What's Happening
See what's working, what's not, and what's really driving results.
02 | Identify What Matters Most
Determine what deserves to stay, what needs to change, and what needs to be adeded.
03 | Build the Roadmap
Prioritize the highest-impact initiatives and create a clear plan forward.
STRATEGIC FIT
DO THESE SOUND FAMILIAR?
✓ You’re getting results, but know there’s more potential
You have momentum, but want clearer direction on where the biggest opportunities are.
✓ Every new idea feels like the right idea.
Every week brings another idea, opportunity, or strategy. You need clarity on what's worth pursuing and what can wait.
✓ Your business has outgrown your marketing.
You've built a successful business through referrals, word of mouth, or years of great work. Now it's time for your marketing to support the next stage of growth.
✓ You’re tired of making every marketing decision alone.
You want a strategic sounding board who helps you cut through the noise, make better decisions, and keep the business moving in the right direction.
✓ You're tired of wondering what to focus on next.
Everyone has ideas. What your business needs is a clear direction and priorities the entire team can align around.
✓ Your audience is paying attention, but more of that attention needs to turn into sales.
You want a clearer path from visibility and engagement to qualified leads, inquiries, and buyers.
….THEN You’re ready for A STRATEGIC MARKETING PARTNER.
RESULTS
OUTCOMES From Strategic Marketing Decisions
Every business has different challenges. The right strategy creates measurable results. Here are a few examples from businesses I've helped support.
BSB SAAS
0.85% → 3.16%
Demo page conversion
Improving the messaging and page flow nearly quadrupled demo conversion rates.
HEALTH + WELLNESS COACH
42x ROAS
PAID CAMPAIGN RETURN
Strategic messaging, creative direction, and landing page optimization helped generate a 42x return on ad spend.
COACHING BUSINESS
10% → 40%
WEBINAR REGISTRATION PAGE
Clarifying the positioning and offer dramatically increased webinar registrations.
E-COMMERCE BRAND
$485,988
REVENUE IN LESS THAN ONE YEAR
Led the marketing strategy and website messaging for a new e-commerce brand that generated nearly half a million dollars in revenue in less than one year—all without relying on paid advertising.
COACHING BUSINESS
0% → 50%
EMAIL RESPONSE RATE
A more intentional email strategy increased response rates from 0% to 50%.
LOCAL RESTAURANT
103,868
CAMPAIGN REACH
A community-focused campaign reached more than 100,000 people and earned live local television coverage.
Meet Your STRATEGIST
BEHIND THE STRATEGY
Vanessa Wilde
My career in marketing began in 2012 as I built and grew my own business. Along the way, I developed a team of more than 100 people, coached business owners, and gained firsthand experience in what it takes to attract customers, communicate value, and build a business through marketing.
That experience evolved into copywriting, creative direction, and strategic marketing leadership. Today, I partner with founder-led businesses as a Fractional CMO and strategic advisor — helping them uncover what's slowing growth, identify the biggest opportunities, and build marketing strategies that create measurable results.
More than a decade of experience in digital marketing and business growth.
Experience leading messaging, copywriting, creative direction, and marketing strategy across coaching, SaaS, e-commerce, health & wellness, and local businesses.
Combines customer psychology, data, and strategy to uncover missed growth opportunities.
Helps founders and teams prioritize what to fix, strengthen, simplify, or stop before investing more into marketing.
If you're looking for experienced marketing leadership and a clear direction for growth, I'd love to help.
Strategic marketing leadership, without the full-time hire.
THE NEXT LEVEL
As your business grows, so do the marketing decisions that shape it. More opportunities, more ideas, and more complexity require more than marketing support — they require experienced leadership.
As your Fractional CMO, I help you identify the highest-impact opportunities, build a clear strategic roadmap, and confidently lead the marketing decisions that drive sustainable growth.
What does working together look like?
SCOPE OF SUPPORT
Identify the highest-impact opportunities for growth.
Prioritize what matters most and what can wait.
Build a clear marketing roadmap.
Strengthen messaging, offers, and customer journeys.
Lead launches, campaigns, and long-term marketing strategy.
Guide your team with experienced marketing leadership.
Make confident, data-informed marketing decisions.
Turn scattered marketing into focused, sustainable growth.
Why Working With Me Is Different
THE DIFFERENCE
I see the business before I see the marketing.
Marketing doesn't exist in a vacuum. Every recommendation starts by understanding your business, your customers, and the opportunities that will create the greatest impact.
I connect strategy with buyer psychology.
The strongest marketing happens when your business goals align with what your buyers need to hear, believe, and experience before taking action.
I turn complexity into clear direction.
Growing businesses rarely need more ideas. They need someone to identify what matters most, build a clear roadmap, and help the team move forward with confidence.
LET’S CLEAR THINGS UP
FREQUENTLY ASKED QUESTIONS
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I typically work with founder-led businesses that have already built momentum and are ready for their next stage of growth. Whether they're looking to strengthen their marketing strategy, improve the customer journey, or increase sales performance, I help bring clarity, direction, and experienced marketing leadership. Many of my clients are education brands, membership businesses, and service-based companies.
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A Fractional CMO brings strategic marketing leadership to the business without the need for a full-time executive hire. That can include marketing strategy, campaign planning, customer journey optimization, messaging, team direction, launch support, growth opportunities, and ongoing decision-making support.
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My work is primarily strategic. I help you identify what needs to shift across your messaging, marketing, campaigns, customer journey, and sales process so your marketing has a clearer path to revenue.
When execution support is needed, I can also bring in trusted partners. I have a strategic partnership for brand, website, and implementation support when that makes sense for the scope.
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Yes. I often work alongside founders, marketing teams, designers, copywriters, ad managers, and other partners to help create stronger alignment and clearer direction across the business.
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This is usually the right fit when your business already has marketing activity in motion, but no clear strategic ownership behind it.
You may have team members, campaigns, content, launches, emails, or agencies executing, but you need someone looking at the bigger picture, identifying priorities, guiding decisions, and making sure the marketing is actually moving the business toward stronger growth and sales.
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Yes. Not every business needs ongoing Fractional CMO support right away.
Some clients start with a Marketing Strategy + Growth Plan, where I audit the business, identify opportunities, and build a clear roadmap for growth.
Others prefer Marketing Advisory support for ongoing strategic guidance, decision-making, and expert feedback without a full fractional engagement.
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Our first conversation is all about understanding your business. I'll ask questions, learn where you're headed, and identify the biggest opportunities and challenges I see. From there, I'll recommend the best next step — whether that's a strategic audit, advisory support, Fractional CMO leadership, or simply a few recommendations to help you move forward.
The next stage of growth starts with the right strategy.
NEXT STEP
Let's identify what's standing in the way and build a strategy that gets you there.